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CHARLENA BERRY
Founder and Principal Cannabis Consultant
Charlena Berry founded Cannabis Business Growth in 2017 after spending 13 years honing her professional skills at Fortune 500 companies like Whirlpool and Office Depot/Office Max. As a cannabis business executive and the company’s principal cannabis consultant, Charlena works tirelessly to help new and seasoned entrepreneurs alike gain entrance into the ever-evolving world of cannabis. To date she has consulted on more than 300 cannabis projects across the United States, Canada, Puerto Rico, Africa, and Australia.
Under her leadership, Cannabis Business Growth has managed client budgets upwards of $50 million and has led projects across all sectors of the cannabis industry including cultivation, manufacturing, commercial retail, distribution, and testing laboratories. Her keen insights into the multitiered cannabis application process coupled with her diligent problem solving methodologies has made Cannabis Business Growth the number one choice for cannabis business planning, license application writing, operational compliance support, and portfolio management.
While Charlena has experience working in all the states where cannabis is legal, she has a special place in her heart for Michigan where she earned her Master of Science in Supply Chain Management from Michigan State University. She currently resides in Boca Raton, Florida, with her family where she enjoys spending weekends traveling or enjoying the beautiful Florida sunshine.
ALYSIA GORDY
Director of Operations
Alysia Gordy is a Certified Six Sigma Black Belt with over a decade of experience in data analytics, human resources, and project management, including more than five years of specialized expertise in the cannabis industry. She is a results-oriented leader renowned for optimizing processes, enhancing organizational performance, and fostering employee engagement. Her work within the cannabis sector showcases a dynamic blend of operational management, compliance expertise, and innovative business development strategies.
In the cannabis industry, Alysia has driven the successful launch and operation of multiple retail locations, overseeing every detail from store construction and inventory management to licensing and compliance with intricate state and local regulations. She has developed comprehensive business plans and operational procedures tailored to the unique challenges of the cannabis sector, ensuring seamless compliance while maximizing efficiency. Her experience includes obtaining essential permits, configuring security and monitoring systems, and setting up accounting, payroll, and point-of-sale platforms critical to running compliant and successful cannabis operations.
Alysia’s work extends to talent acquisition and staff development in the cannabis space. She has trained employees at all levels—from managers to frontline sales teams—on operations, inventory control, and compliance practices. By implementing performance reviews, coaching programs, and employee incentive systems, she has consistently fostered high-performing teams aligned with organizational goals. Her ability to create engaging workplace cultures has led to improved employee satisfaction and retention, essential in an industry marked by rapid growth and unique workforce challenges.
Her expertise in compliance within the cannabis industry is particularly noteworthy. Alysia has ensured adherence to federal, state, and local laws by drafting and implementing company policies, addressing employee grievances, and leading investigations into potential violations. Her proactive approach to regulatory shifts has helped organizations remain ahead of evolving legal requirements, safeguarding their operations and reputation.
Beyond compliance and operations, Alysia has been a strategic partner in driving revenue growth in the cannabis sector. She has collaborated with leadership teams to develop pricing models, marketing strategies, and merchandising plans that enhance profitability. Her data-driven approach to identifying market opportunities has allowed businesses to adapt to consumer demands and maintain a competitive edge in the evolving cannabis landscape.
Alysia holds a Bachelor of Business Administration from Western Michigan University, graduating with a perfect GPA of 4.00. Her professional expertise is underscored by her Six Sigma Black Belt certification, reflecting her commitment to operational excellence and continuous improvement.
Dedicated to innovation, compliance, and team development, Alysia continues to make a meaningful impact in the cannabis industry, leveraging her skills to drive success and foster sustainable growth.
DAVID KOTLER, ESQ
Principal Consultant
David Kotler, Esq. a former prosecutor is a partner in Cohen Kotler P.A., located in Boca Raton, Florida and has been Of Counsel to Hoban Law Group since the inception of its’ national cannabis practice. Since the formation of Medical Marijuana Business Lawyers LLC, a practice area of Cohen Kotler, in 2014, Mr. Kotler was one of the first attorneys in Florida to undertake representation of clients hoping to operate in Florida under the Florida Compassionate Medical Cannabis Act of 2014 and after the legalization of full spectrum medical marijuana.
He has a wide range of experience in the cannabis industry from license applications in multiple states and Zimbabwe, Africa, to start-up and regulatory matters. He currently consults with individuals and companies countrywide and has served as outside general counsel for numerous cannabis industry clients.
He sits on the advisory boards of The Cannabis Marketing Lab and Blunts and Moore, the first social equity applicant license winner to become operational in the U.S.. He has been interviewed by news sources including the Daily Business Review, Sarasota Herald-Tribune, National Public Radio in Miami, Florida, Marijuana Business Magazine, The New Times, and the Marijuana Business Daily among others.
He has written a monthly column for the Cannabis Industry Journal and is a contributor to Cannabis News Florida among other publications. In 2019, Mr. Kotler was appointed by Agriculture Commissioner Nicki Fried to Florida’s first Medical Cannabis Advisory Committee.
Mr. Kotler’s operations work includes:
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Blunts and Moore, Oakland California Retail License Holder – Co-Founder, Member
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Solurge, Massachusetts Provisional Medical License Holder for Cultivation, Processing, and Retail – Co-Founder and Chief Compliance Officer
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Maleza Hem, Zimbabwe Africa License Holder for Medical Cannabis and CBD Export –Obtained 1 of 37 licenses issued by the country after presentation to Cabinet, Interim CEO.
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The Bract House, Sonora California Medical Retail – Member (Pilot program, 1 of 2 licenses awarded by city for medical retail use, SUP issued, pending build out and state licensure)
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Category 5 Farms, Sacramento California, Locally Permitted and State Provisionally licensed Cultivation, Manufacturing, and Distribution, Co-founder and minority interest holder.
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Lake Life Farms, Big Rapids and Dimondale, Michigan - Chief Executive Officer for Lake Life's cultivation and retail operations.
Charlena Berry
DAVID KOTLER
Alysia Gordy
MEET
CANNABIS BUSINESS GROWTH
A woman-owned and led business, Cannabis Business Growth has successfully consulted for hundreds of domestic and international cannabis projects. Experts in the field, they provide clients with tangible strategies to ultimately win Cannabis Licenses and construct profitable facilities.
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